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A Cursive Memory - The Jersey Beat Interview

'We're Not A Punk Band... But We're Not The Jonas Brothers either... '
A Cursive Memory And The Brave New World of Emo Pop

Although three of its four members are only a year out of high school, A Cursive Memory are living the life of full-time rock n rollers. Growing up in the suburbs of L.A. the band puts its proximity to Tinseltown to good use, creating a video for their song "Everything" by stalking various A- and B-list celebrities like papparazzi and making them unwilling guest stars in the video. "Everything" became a viral video (it broke the record for first-week viewings of a rock video on MySpace) and brought them instant national attention (you can see the video here.)

But the seeds for A Cursive Memory's success were planted long before the video. The band signed with Bunim Murray management (the same company that makes those cheesy reality shows about the Lohans and Kardashians, and most notoriously, MTV's Real World franchise) while only in 10th grade. The band spent its senior year of high school recording its debut CD Changes "in between classes, afterschool sports, and homework," and shortly after graduating, signed to Vagrant Records. Changes came out in February 2008... and the band's been on the road almost constantly since then, including a stint on this summer's Warped Tour, an appearance at Bamboozle Left, and a supporting slot on the Simon dTour (with All American Rejects) of 24 of America's biggest malls. Radio Disney has also embraced the band's fresh-faced teen appeal, which combines twee emo vocals with giddy synths and a relentlessly sugar-coated vibe.

Clearly this band is living a life that most 19 year olds would kill for, but we wondered, what sort of brave new world have we here? A Cursive Memory writes their own songs and plays their own instruments, so they're not a manufactured boy band like the Monkees (or 'N Sync) - yet they've seemingly been groomed for stardom since puberty. And while they may play clubs and tour in a van with bands like Jimmy Eat World and Hello Goodbye, charting alongside Hannah Montana and the High School Musical soundtrack on Radio Disney removes them from the trajectory of what we'd consider the typical American punk band, doesn't it? Welcome to the world of A Cursive Memory: Is
this the future of rock 'n' roll? - Jim Testa

Q: Please introduce the members of the band: Name, age, instrument, and favorite action figure

I am Shaun Profeta I will be doing the interview . I am 19 years old, I play guitar and my favorite action figure would have to be Gumby…he works well as a doorstop.

Colin Baylen, 19, guitar
Mark Borst-Smith, 19, bass, keyboards
Dillan Wheeler, 21, drums

Q: If I read your bio correctly, you guys started playing together in junior high which would have been about 2002, so I’m guess that you were listening to a lot of Blink-182 and Sum-41 back then. What were some of the influences and favorite bands that we might not think you’d listen to?

Shaun: Yes those were defiantly the Blink years! We’ve listened to a lot of different things over the years. Stuff from like Blink 182, Jimmy Eat World, Death Cab for Cutie, to things like The Beach Boys, The Beatles, The Kooks, John Mayor, Tahiti 80, Copeland, Minus the Bear, The Cardigans...etc.

Q: When most of your friends were getting ready to spend their last summer home before leaving for college, you guys were on the Warped Tour. What was it like being away like that at such a young age and how much were you able to connect with friends and family while you were on tour? Do you have any family members or management with you on tour or are the four of you on your own?

Shaun: Leaving home is a bittersweet sort of feeling. I love touring for a lot of reasons: I see a new city pretty much every day, I’m with my band who are all my best friends, and we get to play music and somehow it’s called our “job”. It’s an awesome thing. However, leaving Southern California during the summer is never easy. Friendships and relationships with family members sort of revolve around phone calls when we’re gone, that isn’t always easy either, but I guess it’s all part of it. The only help we’ve ever had on tour is if we bring out a friend to sell our T-shirts.

Q: You guys remind me a lot of Saves The Day, another band that signed to Vagrant as teenagers, but I think it's safe to say that most fans thought of STD as a punk band, and you guys seem to fall into some new category. Granted, you did the Warped Tour but you’re also being played on Radio Disney and being heavily marketed to the 'tween audience. What’s separates A Cursive Memory from Hannah Montana or High School Musical? Is there any difference in 2008 between being a punk band or the Jonas Brothers?

Shaun: We grew up listening to a lot of Vagrant bands like STD and The Get Up Kids. We also grew up listening to other stuff like I said earlier The Beatles and The Beach Boys. With that said, we’ve always been able to keep things in perspective as far what kind of band we are. I wouldn’t label our band as a punk band, though we might have listened to a lot of those bands growing up, we just don’t fall into that genre. I also wouldn’t put us in the same category as the Jonas Brothers or Hannah Montana for a lot of reasons. We do everything ourselves, our vision for what we want our band to be and how it is represented is what you see. For example, the music video for our song “Everything” was an unorthodox idea that we wanted to pursue so we did. We’ve never tried to fit a trend or follow a pattern like I see a lot of bands doing. We strive to just simply do what we think is creative, unique and fun. I also think the term “punk band” is thrown around lightly these days, in my mind a punk band are bands like The Dead Kennedys and Black Flag, so to ask the difference between those bands and The Jonas Brothers seems to be a bit extreme.

Q: Are there any funny stories about making the “Everything” video that we might not have heard? Which celebrities gave you the most trouble, and did you hear from any of them after the video became such a huge hit on YouTube and MySpace?

Shaun: The whole process was a pretty hilarious and ironic thing. Sometimes we would spend time during the day trying to research what movie premieres were happening and where, who’s making an appearance and where…etc. We would end up going out that night to get some footage and end up getting nothing ... 5 hours of standing around. Some nights we would be 100% unprepared and get lucky at a random restaurant or club getting sometimes three celebrities in one night. It slowly started directing itself; we just had to be ready for the 10-second window we MIGHT be able to finagle with each celebrity.


Q: How hard has it been to have a private life with the year you’ve had?

Shaun: Being on tour definitely puts a strain on trying to have a private life. Since we aren’t stationary and we are all over the map it makes thing a lot more difficult.


Q: I like the fact that you guys seem pretty serious about being accepted for your music when there are some very successful pop-punk-emo-whatever bands (I’m sure you know who I mean) who sell records by posing in their underwear and whatnot. Have you ever said “no” to anybody who wanted you to do a photo shoot or an ad or something that you felt didn’t represent the band properly? How important is your image (vs your music) to your overall career?

Shaun: I think saying “No” to certain things is sometimes more important than saying “yes” to others. Keeping your band’s integrity is so important. Yes we have said “no” to plenty of things that wouldn’t have represented our band in the way we would want to be represented. We take our music seriously, I mean we’re not Radiohead (who is a good example of a band with commercial success and artistic integrity) but we take pride in writing songs and being professional about it. We don’t take ourselves too seriously to begin with so a lot of things we do are just for our own humor and enjoyment….like our music videos.

Q: Pete Townshend once said that rock and roll bands get 18 years to write their first record, and six months to write their second. You’re in that position now - how has it been trying to write your next album when you’ve been so busy marketing the first one?

Shaun: My dad used to always remind me of that quote and it’s so true. It’s a great quote. In comparison to our band it’s not as relatable as some bands. We are constantly writing new songs. Writing is my favorite part of being in a band. There is something about creating songs that is so gratifying and liberating. We take acoustic guitars on tour and mini recording set up’s to lay down demos. We write during sound checks and if we ever have time off at home we are in the studio at my house jamming on new stuff. In comparison to “Changes”, I feel like we are going to have lot more songs and ideas to choose from for the new record. That’s still a ways in the future.

Q: Have you given any thought to what you’d like to be doing five years from now? Is more school in any of your plans? What goals and ambitions do you have for the immediate future, and long term for the band?

Shaun: I guess I’m the type person that tries to set short term goals to accomplish as oppose to giant long-term goals. It always seems so much more realistic that way. I think it would be awesome to play some shows overseas, that’s definitely a goal of ours. Going to school has always been something I’ve wanted to stay involved in. It never hurts to learn. Right now I’m currently enrolled in some online classes through Santa Monica city-college. It’s perfect for me; I can stay educated while touring.

Q: Please tell people how they can find you on the Internet and what you have coming up.

On October 13th we are premiering our new Music Video on Myspace for our single “Perfect Company”. We went to Alaska and battled the wild…. see what happens in our new video we call Band vs. Wild.

You can find more information and tour dates at
myspace.com/acursivememory.

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